Towards European Interest
GMF Berlin initiated a series of discussions around defining and deploying the European Interests. After research and some preliminary public consultation, they identified six distinct European interests which are described in a web and printed publication together with an analysis of current situation.
We used our data storytelling techniques to design an A4 report meant for print and web, that visually presents the survey findings. The goal was to make the report attractive for both the general public and for the public officials and other related organizations.
Each interest has a distinct geometric shape and color designated. It helps in creating a minimal identity which can be recognized later on in social media and other visual communications.
Social media content:
For promoting the launch event, a series of social media graphics were designed. We deployed some more colored versions, to stand out in this particular mediums/
The full publication can be downloaded from here: